Build a custom AI assistant in your brand voice to plan social posts
A Dublin Afro hair salon's founder built a custom Gemini Gem trained on the salon's brand voice, audience and goals. It suggests which posts to create based on trends, advises on imagery and recommends when to publish, and helped plan the launch of a hair collection and heat-protectant spray.
Reported results
The source reports one post based on the strategy got 10 times the usual views, and the salon now ships products to customers across the UK, US and parts of Africa.
Set up a custom AI assistant with those instructions.
Ask it for post ideas, imagery advice and posting times.
Keep your own creative judgement on what goes out.
⚠️ Watch out
Trend suggestions are a starting point; check them against what your own audience responds to.
Results are as reported by the source and have not been independently verified. Steps are our own suggestions. We are not affiliated with the vendors named and earn nothing from these links.
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